Brittany Hodak
Customer experience keynote speaker and author of Creating Superfans
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Customer Experience Keynote Reel
Brittany Hodak Speaking Reel
Speaking Topics
Customer experience drives loyalty more than brand or price ever will. In her signature keynote, Brittany shares the five-step SUPER Model she developed for turning customers into superfans: the advocates who come back, spend more, and bring their friends. Audiences leave understanding why everyone in the building works in the Experience Department, and exactly what to do Monday morning to start creating superfans of their own.
Generative AI is changing how companies serve customers, support employees, and make decisions, but not always in the ways the headlines suggest. This interactive, case-study-driven keynote separates the real opportunities from the hype. Brittany shows how to use AI to automate routine work, lift productivity, and better anticipate what customers and employees need, while protecting the human connection that actually creates loyalty.
When buyers see you as interchangeable, you compete on price and lose. This sales-focused keynote shows how to build trust, humanize the buying process, and earn loyalty that survives price comparison. Brittany gives sales teams practical ways to stand out and turn satisfied customers into a steady referral engine.
About Brittany
Brittany Hodak is a customer experience keynote speaker and author who teaches organizations how to turn customers into superfans. Her premise is simple: when products and prices are easy to copy, the experience you create is what sets you apart. She gives audiences a five-step framework, the SUPER Model, for building that experience and turning ordinary customers into lifelong advocates.
She is the author of Creating Superfans: How to Turn Your Customers into Lifelong Advocates (Page Two, 2023), which won the Outstanding Works of Literature Award for best sales and marketing book. She has spoken for organizations ranging from American Express to the United Nations and has reached close to 40,000 audience members. In 2025 she earned the Certified Speaking Professional designation, the National Speakers Association's highest earned credential.
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Achievements
- Author of Creating Superfans (Page Two, 2023)
- 2023 OWL Award winner, Best Sales & Marketing Book
- Certified Speaking Professional (CSP), the National Speakers Association's highest earned designation
- Co-founder of ZinePak, featured on Shark Tank
- Named to Advertising Age 40 Under 40
- Named to Inc. 30 Under 30 and Billboard 30 Under 30
- Forbes, Adweek and Success columnist with 350+ published articles
- Scaled an entertainment startup to eight figures
- Has keynoted for American Express and the United Nations
- Reached nearly 40,000 audience members across hundreds of events
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Frequently Asked Questions
What does Brittany Hodak speak about?
Brittany speaks on customer experience, loyalty, and how to turn customers into superfans. Her keynotes cover her five-step SUPER Model, the role of AI in customer experience, and how to move a business from commodity to category of one.
What is a superfan?
A superfan is a customer who is so happy with their experience that they become an advocate: they come back again and again and tell others about you. Brittany’s work focuses on how any organization, in any industry, can create more of them.
Does Brittany offer virtual keynotes?
Yes. Brittany delivers both in-person and virtual keynotes, and her sessions use live audience polling to stay interactive in either format.
What kinds of events is Brittany a fit for?
Her keynotes work well for sales kickoffs, customer and employee experience summits, franchise and association conferences, and any event where loyalty, retention, and referrals matter.
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