The Community Playbook: Building Engagement That Lasts
Design engagement that lasts using proven frameworks from a 100K+ community
About This Workshop
A hands-on workshop where teams design their own community strategy using Milly's proven frameworks from building Generalist World. Covers the fundamentals of creating belonging at scale, engagement mechanics, content strategy for community growth, and monetization models. Ideal for teams launching internal communities, customer communities, or brand movements.
Workshop Facilitator
Milly Tamati
Founder of Generalist World — built a 100,000-person global movement from a Scottish island with 178 residents
Milly Tamati is the founder of Generalist World, a 100,000+ person global movement championing non-linear careers and the power of generalists. From a remote Scottish island with just 178 residents, she built a multi-six-figure bootstrapped business with 47,000+ newsletter subscribers, 700+ paid community members, and brand partnerships with Notion, Canva, Zapier, Reddit, and Lovable — all with no funding, no VC, and no traditional playbook. A proven keynote speaker and event MC, Milly has held stages at Websummit, SXSW London Global House, Turing Fest, and universities across the UK. She helps organizations understand why generalist talent is their greatest competitive advantage in the age of AI.
Investment
Please Inquire
Pricing varies based on format, group size, customization, and location. Contact us for a tailored quote.
Who This Workshop Is For
Community managers, marketing leaders, founders, and teams responsible for building audience engagement and community-driven growth. Ideal for companies launching or scaling community programs.
Workshop Outcomes
What You'll Walk Away With
What You'll Learn
- 1Design a complete community strategy using Milly's validated frameworks from building Generalist World
- 2Master the mechanics of creating authentic belonging and engagement at scale
- 3Develop a content and programming calendar that drives organic community growth
- 4Learn how to build trust and loyalty through transparent, compelling community leadership
Key Takeaways
- Design a community strategy using frameworks from Generalist World's growth to 100K+ members
- Master the fundamentals of creating belonging at scale
- Learn engagement mechanics that drive authentic, lasting participation
- Develop content and programming strategies that grow organically
- Build trust at scale through compelling, real content
Workshop Details
Materials Included
- Community strategy canvas and planning templates
- Engagement framework documentation
- Content strategy playbook
- Post-workshop resource library
Prerequisites
None. Whether you're starting from scratch or scaling an existing community, the workshop meets you where you are.
Customization Available
Milly can tailor the workshop to focus on specific community types — internal employee communities, customer communities, creator communities, or professional networks.
Tailoring is done through a content alignment meeting with the speaker prior to your event.
What Participants Say
Frequently Asked Questions
Does Milly have experience building communities at scale?
Yes. Milly founded and grew Generalist World to over 100,000 members entirely organically from a remote island in Scotland. She's a recognized expert in community building, having spoken at Web Summit, Turing Fest, and Community Rebellion Conference.
Is this workshop for starting a new community or growing an existing one?
Both. The frameworks apply whether you're building from scratch or looking to re-energize and scale an existing community. Milly tailors the exercises to where your organization is in its community journey.
Will we have a tangible deliverable?
Yes. Teams leave with a completed community strategy canvas, engagement framework, and content calendar that they can immediately put into action.
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